association of information technology professionals los angeles

Next Event

The L.A. Chapter of AITP and ACM brings you:

Technology Trends in Data Analytics, Social Media, Cloud Computing, and Mobile Communications

Tuesday, September 26, 2017

LOCATION: Microsoft Playa Vista, 13031 W. Jefferson Blvd Suite 200. Playa Vista, CA 90094; (213) 806-7300. Validated parking $10.

Networking @ 6:00 pm  RoundTable @ 6:30 pm Dinner/ Program @ 7:00 to 8:30pm

The more we know about how things work, the more we are likely to look for ways to do those things better, faster, and cheaper – rather than doing something fundamentally different. When we look back from the 2020’s at this century’s early years, it is possible that we will pick some point in the last five years as the turning point when we decided to do a number of things in an essentially different way.

In this year’s edition of Peter Coffee’s annual presentation to AITP and ACM, he will be looking at a number of disciplines— computing, communications, data management, and information security among others— and illuminating the massive disruptions already taking shape around us.

Some insights from last year’s presentation:

• Digital transformation is the equivalent of getting your running shoes laced up.
• If you don’t use models predicting what you think will happen then you won’t know how wrong you are.
• Much market research produced today borders on toxic: we look for the easy target, focusing on existing customers, rather than trying to learn about one’s prospective customers.
• Expect that something will go wrong (your network will get broken into), and design for that, rather than attempt to design something that is perfect.
• We’re going to be doing things which are indistinguishable from magic.

Please join us for both interactive pre-dinner roundtable discussion and after-dinner formal remarks.

Peter Coffee is Vice President for Strategic Research at He joined the company in 2007 after 19 years as a Columnist and Labs Analyst with the groundbreaking industry publications PC Tech Journal, PC Week, and eWEEK. He works with IT managers, developers and policymakers to build a global community on cloud platforms including’s and Heroku.

Mr. Coffee was the first manager of PC integration at The Aerospace Corporation in El Segundo; before that, he worked with various divisions of Exxon Corporation in arctic development, chemical production, and alternative-fuels operations ranging from the Gulf Coast to Alaska. He holds an engineering degree from MIT and an MBA from Pepperdine University; he has lectured in IT management, AI programming techniques and business strategy at Pepperdine, UCLA, Stanford, MIT, and Harvard Business School, as well as keynoting business conferences and academic events throughout the Americas, Asia and Western Europe. He is the author of two books, How To Program Java and Peter Coffee Teaches PCs. Follow him on Twitter @petercoffee.

NOTE: We will start promptly at 6:30 pm with an informal roundtable discussion with Peter Coffee followed by dinner and a formal presentation. Get there before 6:00PM for networking!

Bring business cards and plan to network with your peers at
Microsoft Playa Vista.

RESERVATIONS: Reservations are required. Use this link:

Price: Dinner & Program: Members – $15 in Advance, $25 at the Door. Non-members – $25 in Advance, $35 at the Door. For more information, call Mitchell Matsumura at 310-561-0755 or Roger Lux at 562-964-1888. .

LOCATION: Microsoft Playa Vista, 13031 W. Jefferson Blvd Suite 200. Playa Vista, CA 90094; (213) 806-7300. Validated parking $10.


From LAX International Airport:
• Depart World Way/Center Way going east.
• Merge onto CA-1 North
• Turn left onto Lincoln Blvd.
• Turn left onto Lincoln Blvd.
• Right onto West Jefferson Blvd.
• U-Turn at McConnell Ave.
• Turn right onto Alla Road.
• Arrive at 13021 W. Jefferson Blvd, Suite 200, Playa Vista, CA 90094.

From Orange County Airport:
• Depart World Way/Center Way going east.
• Merge onto CA-1 North
• Northeast on Airport toward MacArthur Blvd.
• Left onto MacArthur Blvd.
• Merge onto 1-405 North towards Long Beach.
• Exit, then left on Jefferson Blvd (Exit 50B).
• Arrive at 13021 W. Jefferson Blvd, Suite 200, Playa Vista, CA 90094.

About AITP-LA:
Association of Information Technology Professionals LA (AITP-LA) meets in West LA with a focus on keeping members abreast of trends and best practices in managing technology, and provides strong networking opportunities.

AITP-LA is about technology – bringing experts in their field to share cutting-edge ideas with members. Helping members connect the dots, take the next steps, grow in their ability to apply technologies to competitive advantage.

AITP-LA is part of a national organization that provides leadership, professional development, certification and personal growth opportunities to IT managers and technologists. The core of the AITP experience is the chapter network, with 400 professional and student chapters throughout the country.

For more information, call the chapter telephone at 562-928-5353 or contact Roger Lux at 562-964-1888.


AITP-LA website:

LinkedIn:, login and search for “aitp-la”.


Twitter: @AITP_LA

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